Haier
For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers.
Haier company history: since its creation in 1984, the company has been run by the same CEO, Zhang Ruimin, who has always had a clear objective: to build high-quality, reliable products. Within the first year of his appointment, in response to complaints about faulty fridges, his radical action of smashing the fridges with a hammer in front of employees has been recognised as an important cornerstone of the brand.